About us
Know us better
Style Up from Aditya Birla Fashion and Retail Ltd (ABFRL) is a fashion brand offering on-trend designs at amazing prices. Affordability and quality remain at the centre of our every creation. We refresh our store merchandise regularly so you can wear something new for every occasion. Come visit us today, it’s time to Style Up!
Our proposition
Style Up is built on the proposition of everyday affordable on-trend fashion. Explore our contemporary and trendy designs and quality merchandise at a Style Up store near you.
Our product
Our collection ranges from Everyday basics to smart casuals to celebration wear for men, women and kids.
Walk into a Style Up store to pick up the latest fashion, curated especially for you.